The January edition of Salon International de la Lingerie & Interfilière Paris proved once again to be a dynamic melting pot of creativity, technology, and trendsetting innovation. Held from January 18th to 20th, 2025 at Paris’ iconic Porte de Versailles, the event brought together 400 exhibitors from 37 countries, welcoming 16,000 visitors over three days in a spirited celebration of both tradition and transformation in the intimate apparel industry.
A Global Stage for Creativity and Business
The event’s international allure was unmistakable—with 78% of exhibitors representing global talent and 60% of visitors coming from abroad. This impressive diversity underscored the fair’s role as the premier meeting place for professionals across all sectors of the lingerie, swimwear, and bodywear markets. The impressive statistics were not just numbers; they spoke volumes about the event’s strategic importance as a nexus for innovation and business growth in an industry that thrives on constant evolution.
Highlights and Key Features
New Products and Fresh Concepts
One of the striking aspects of the show was the introduction of new products, with an impressive 30% of items on display being brand new to the market. Among the highlights was the creative showcase in the Lingerie Shop—a concept store that blended the allure of traditional lingerie with the contemporary trends of wellness and retail innovation. Here, emerging brands were given a platform alongside established names, creating a vibrant ecosystem that pushed the boundaries of design and functionality.
Engaging Scenography and Dynamic Spaces
The new scenography, designed by Studio Costa-Molinos, was both elegant and minimalist. Its plant-based aesthetics resonated with the sustainable and forward-thinking ethos of the fair, winning over both buyers and exhibitors alike. The event’s layout encouraged cross-visits between various halls, with a notable 32% of Hall 1 visitors moving over to Hall 3—testament to the carefully curated spaces that fostered spontaneous interactions and creative exchanges.
A Hub of Industry Expertise
Salon International de la Lingerie & Interfilière Paris wasn’t just a marketplace—it was also a vibrant forum for dialogue and learning. A robust programme of expert conferences, talks, and masterclasses added depth to the three-day event. Industry leaders such as Lily Barbery, Maia Mazaurette, and representatives from the Fédération de la Maille, de la Lingerie et du Balnéaire shared their insights, while social influencers and experts like Charlène Lingerie brought contemporary perspectives on bra-fitting and design trends. These sessions provided attendees with a glimpse into the future of the industry, addressing themes from sustainability to technological innovation.
Industry Testimonials: Voices from the Fair
The palpable energy of the event was best captured by the testimonials of exhibitors and buyers. From first-time exhibitors to seasoned industry giants, the feedback was overwhelmingly positive:
- Exhibitors reported high-quality contacts and successful engagements. Many highlighted the creative and welcoming atmosphere fostered by the event’s innovative layout and comprehensive support tools.
- Buyers from prestigious brands like Uniqlo, La Redoute, and Printemps expressed their excitement over discovering new technologies and trendsetting collections, emphasizing the fair’s role in shaping the future of lingerie retail.
- The Lingerie Shop and the new Wellness zone received particular praise, as they not only showcased beautiful products but also offered fresh merchandising ideas and a holistic view of intimate apparel and lifestyle trends.
Shaping the Future of the Industry
The Salon International de la Lingerie & Interfilière Paris stands as a benchmark for industry events worldwide. With its innovative approach to combining finished product showcases with sourcing and creative exchange hubs, the fair is setting new standards for cross-disciplinary collaboration. The integration of new departments, like the Innovation section and the Creative Hub, ensures that the event remains at the forefront of addressing industry challenges—particularly in sustainability, traceability, and innovation.
Moreover, strategic partnerships and reimagined event formats promise an even broader global reach in the near future. Plans to integrate ready-to-wear and accessories into future editions indicate a forward-looking vision that seeks to create a unified platform for all creative industries, merging fashion, manufacturing, and sourcing into one comprehensive experience.
Celebrating Beauty in Every Form
Salon International de la Lingerie & Interfilière Paris 2025 was more than a trade show—it was a celebration of beauty, creativity, and resilience. By uniting key players from all corners of the world, the event reaffirmed its commitment to showcasing the industry’s diversity and driving innovation. As the fair continues to evolve, its new claim, “Unveiling lingerie, celebrating beauty in every form,” encapsulates the spirit of an event that not only anticipates trends but also inspires the future of intimate apparel and lifestyle design.
In an era marked by profound transformation, this fair is a beacon of inspiration and practical innovation—a true celebration of the art and business of lingerie.