H&M Lingerie: Introduction

H&M doesn’t need an introduction. A global player on the confection market, targetting young and budget-minded shoppers with low-priced fashion, H&M is also a lingerie / underwear store. Yes, they’re not known for their A-brand quality underwear, but it’s too easy to judge them just on their reputation, no? Right….

I’ve bought quite a lot of H&M underwear, and I was never dissapointed. Why? You get what you pay for… If you pay $15 for a bra and $8 for a thong, you can’t expect to wear them for two years… You don’t get A-brand comfort, you don’t get A-brand quality, but if you pick right, you get a nice looking, very cheap lingerie set, to match a shirt you wear once a month… You won’t have the most comfy bra on, but it’ll look good…. What more can you expect for low-low prices?

Most of you will know what the H&M lingerie looks like, so I won’t be posting photo’s on this one. All I can say is: give them a chance, but remember: you get what you pay for, so don’t expect top quality. Select on looks only!